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About Fit Formula

We are New York City’s Premier Fitness Concierge!

The FIT Formula was created to drive body transformation and enhance physical performance by combining strength training, individualized cardiovascular conditioning, personalized nutritional counseling and massage therapy as a concierge service to meet the rigorous demands of New York City’s busiest executives and professionals alike. The secret to how we get our clients results is two-fold. First off, we believe in specificity. Through our detailed orientation process, we take time to get a deep understanding of your goals and limitations. Then we design your program and help you set realistic timelines to determine what to prioritize and focus on; everything you need and nothing you don’t. Secondly, we leverage technology by using industry leading software to make our training and nutrition programs accessible straight from an app on your mobile phone. We understand the needs of traveling professionals and have created a solution to serve our clients 365 days of the year.

Working together, we'll find the program that's right for you...

FIT 28

FIT's 28 Day Total Body Reset. You’ll get the body you've always wanted by following our 28 days of customized workouts and meal plans that fit your lifestyle. Our coaches provide the accountability you need to stay on track so you can focus on getting REAL results whether you’re in NYC or across the globe!

Reset your body in 28 Days
  • 28 Day Custom Diet & Meal Plan
  • Weekly Customized Workouts
  • Accountability from a real coach
  • Cutting edge fitness tracking tools
  • or call (646) 240-2366
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14 Day Fat Furnace

FIT's ambassador program for new clients in Manhattan. Customized diets and workouts plus two in-home Personal Training sessions with our certified professional staff. We will bring our result driven customized programs straight to your doorsteps to guarantee that you get the body you've always wanted!

Burn 4 to 6 pounds of fat in 14 days
  • 14 Day Custom Diet & Meal Plan
  • 3 Customized Workouts on PDF
  • Cardiovascular Prescription
  • Two Personal Training Sessions
  • or call (646) 240-2366
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FIT Formula

An evidence based fitness program designed to deliver unparalleled results to our clients.

  • Step 1: Schedule your fitness orientation
  • Step 2: FIT designs your individualized program
  • Step 3: Download our mobile training and diet applications
  • Step 4: Start getting RESULTS!


  • Still Have Questions?

    Call or drop us a line today to find out what FIT Formula NYC can do for you!

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09 Mar

What is Protein? Do I really need it?

What is Protein? Do I really need it?  In the human body, proteins are a part of every cell and tissue, including our muscle. Our bodies are constantly recycling proteins on a daily basis. The proteins that we eat in our diet can be used to replace broken down proteins in order to maintain balance. […]

19 Oct


  Get in the BEST shape of your life, while giving back to a GOOD cause.  With the FIT Formula 25 Day Body Transformation Challenge. November 1st – 25th HOW IT WORKS: 1) Complete the registration form by clicking HERE 2) Upon registration, you will be emailed all of the tools you need to successfully […]

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